You may have to perform an SEO analysis for a customer, your website, or a friend. An efficient SEO analysis may be a road-map. Let’s examine what to do in this regard!
Utilize Third-Party Tools
It can be said that third-party tools are prerequisites for SEO. You need those tools, especially if you perform SEO as a business. On the other hand, we can consider the third-party tools’ price as the only disadvantage. In cases where we cannot afford this amount, we have to settle for the features offered by the software free of charge.
Third-party tools are aware of the fact that reporting and analyzing are vital to SEO. With this regard, the software provide automatic analysis and reporting options. In fact, it is sufficient to log in with the client’s website and your company logo into the system, then the report is automatically created. Surely, this situation ensures convenience and scalability.
Furthermore, automation shouldn’t be considered as an easy way out. This saved time can be spent on R&D studies to increase the SEO performance of the client.
What Details Can Third-Party Tools Provide?
- “H tags” (H1, H2 etc.) misuses,
- Errors related to meta tag use,
- Text/code ratio,
- Broken links (if any),
- Backlinks, harmful backlinks, and backlink profile,
- Outbound links in the website,
- Frequently used keywords and their rate.
The software you choose may cover all or some of these and similar items. By the way, you may decide on the software depending on your budget, as well as on your project.
Obtain Information Regarding the Former Studies
The tip I am going to tell you in a minute cannot be used for competitor analysis. However, while performing the analysis for your, a client’s, or a friend’s website, try asking “What has been done/not done to this website for SEO?”. If you have worked with an SEO expert on this issue, you should know what she/he has done. By the way, the more transparent this stage is, the easier it will be for you to make the right analysis and be useful. Let’s take a look at several questions you may ask:
- Have you or someone else performed any SEO activities?
- How did you generate the content? Who did generate?
- Have you conducted any study to get a backlink?
- Have changes been made to have the site SEO compatible?
Learn Why You Perform the Analysis
There might be a lot of reasons for a client asks you for SEO analysis. Firstly, she/he might already be working with an SEO expert and want some other expert to reanalyze this study. Another possibility is that the client may be performing SEO analysis by himself and receive some applicable advice from you to improve it or want you to check his work.
Since guessing all those probabilities is not possible, finding out by asking might be helpful. Moreover, as you will optimize your analysis for the specified target, the report you prepare will be more beneficial for the other party.
Know Your Opportunities and Limits
While you are writing the report, you may add anything to do with an idealist point of view. However, you should estimate to what extent practically applicable is that. To ensure this, you might consider asking the following questions to the other party before preparing the report:
- Is it possible to make some soft alterations on the website?
- Can you produce content, or do you have a team that can do this?
- How much budget can you allocate?
- Is it possible to completely change the infrastructure of your site?
Categorize Your Report Content
Your SEO report should be clear and easy to review so that it can be more beneficial for the person/institution for whom your SEO report is.
You may benefit from the options below to categorize your content. Moreover, if you wish, you can classify the content based on some of those options, as well as any other quality/quantity you specify.
- According to urgency (for example, rejecting the harmful links, removing the copied texts, etc.),
- From easy to complex tasks (for instance, writing meta description first),
- Distributing the tasks based on departments (for instance, tasks of the software department vs. of the marketing department),
- Things to do on-page and off-page.
Consequently, your report would be reader-friendly and explicit or easily turned into a to-do list.
Mention the Opportunities As Well!
Although we usually think of the detection of errors when it comes to reporting, do not restrict your report to this. Do not forget: Making mistakes or having shortcomings is a problem, yet not completing something that must be completed is a bigger problem.
For instance, the lack of a news section on a site that can be fed with content, and not benefiting from Google My Business resources on a website with local SEO activities are some kinds of problems. Last but not least, remember to tell the person/institution you will prepare the report for about the opportunities that await them in the field of SEO. This approach will also represent you as a problem-solving person.
Do Not Forget Visual Quality!
This part is not directly related to SEO, but we wanted to mention it anyway. So, whatever presentation format you use for your report, never forget to visualize it. To clarify, presenting a visual and easily understandable report is as important as providing accurate and useful information.