SEO still takes an important place in digital marketing activities. Well, why is SEO substantial? In other words, why should we care our website is SEO compliant? We have examined it for you.
SEO Is A Kind of Trustworthiness Yardstick from the User Perspective
Let’s assume you have heard a new brand; what would you think if you find no results when you search it on search engines? Moreover, when the users search for a specific product or service, it is important for your site to appear on the top positions, both in terms of reaching your target audience and reliability of your brand. In addition to this, you do not have to pay a fee for those users you reach like that.
On the other side, this does not mean SEO is free of charge. Any payment you make for the improvements of your website to the SEO or Digital Marketing Expert falls under in the SEO cost.
Search Engine Ads Are Effective But Paid
You may aim at reaching the users with search engine ads, instead of organically appearing in search results. However, that means making a payment for every click. In sectors where there is intense competition and advertisements cover the first places, you will, of course, want to take part in this competition and advertisement rankings. Yet, getting all your visitors through ads may be overspending.
SEO Rules Are Not Meaningless!
Users who research about SEO for the first time may think that there are too many rules that are boring and made entirely for machines. However, that is not true.
Let’s try to investigate this by plumbing the logic of search engines:
Search engines, in consequence, are commercial undertakes. The more useful a search engine is (meaning, the more useful the search results are to users), the more the users use it, and so the more it will take ads and generate an income.
Let’s ask it like this: Would you keep using a search engine if it leads you irrelevant websites every time you make research? The answer to this question is likely to be no.
In brief, search engines request us to produce a website that users will be satisfied with for their search. We can consider the SEO guidelines as the documented version of this request.
For instance, in the past few years, the use of mobile devices and mobile internet has increased dramatically. Consequently, we have started to head mobile phones to access the internet. In line with this innovation, search engines have rewarded websites that provide better mobile experiences.
Let’s take another SEO criterion. SEO guidelines demand the links to be understandable. At first glance, you might think that links don’t matter. All in all, they are characters that change on their own while we are surfing on the internet. However, suppose you would like to share a link.
For instance, you admired a wireless headset and would like to share it with a friend via SMS or an instant messaging application. Which of the following links would you prefer to share?
(the same page will open regardless of which one is clicked)?
Most probably, you would go for the “link option b”. Inadvertently, rules in the SEO guidelines make our internet experience more comfortable!
Ad Consciousness Is Present Even without Banner Blindness
First things first, let’s define Banner Blindness. Banner Blindness, briefly, is a user habit of ignoring or passing of the banner ads.
Since search engine ads are text-based and similar to organic results, they are not ignored as in banner blindness. But still, they are not considered as organic results by many users because:
- Ultimately, there is an “Ad” inscription next to them indicating that they are advertisements;
- Most of the users can now distinguish between organic results and ads.
Due to those reasons, it is hard to say paid search results substitute organic ones.
Paid search ads are one of the most effective method of digital marketing. However, using this method must not mean we require give up SEO.
SEO Contributes to Reaching the Exact Information
Nowadays, it is easy to reach information, unfortunately, it is also easy to reach incorrect information. Search engines admit that the contents they offer on the top are somehow effective in the users’ lives and behave acknowledging this responsibility.
For example, Google released an important update in this respect called EAT/YMYL.
EAT: Are the initials of Expertise, Authoritativeness, Trustworthiness words.
YMYL: The shortened version of “Your Money or Your Life”.
According to this update, in brief, Google wants the contents that will appear as a result of the searches about life, health, and economic status of the user to be created by authors who are leading experts, confidential, and disciplined.
For instance, when you search for health-related topics, it is likely that you will encounter content written by the doctor of that branch on a hospital website, and at the end of the article, recommending you to see a physician as soon as possible.
It looks pretty cool, but does it solve issues about information pollution? Surely, no. Of course, it is not possible to get completely ideal results in every search. In the end, all these search results are not defined by humans (there could have still been errors anyways), but by an algorithm. Despite this update, sites adding contents with some hearsay, or without any sources aiming solely generating income can find places on the first page, using various techniques.
The important point we wish to emphasize: search engines should make an effort for users to access exact information and develop the algorithm accordingly. This is a valuable issue and to be appreciated.